A Creative Body from Bangkok Thailand
Greyhound was founded in Bangkok by four friends with no formal
training in fashion or food, and no grand ambition. Informed by a wide range of
interests from arts, music to architecture, Greyhound is nevertheless bound by
shared aesthetics.
There is no scientific procedure for discovering the
Greyhound DNA, but after three decades of organic growth through trial and
error, Greyhound is known for its unique creativity.
The friends did not set
out to create a brand but they grew into one. Why "Greyhound"? Because
it invokes the image of a sleek, elegant and noble creature, full of spirit
and, most of all, a man's best friend.
Started off in menswear, it expanded into womenswear,
leather goods and accessories in the 1990s.
In 2002, it launched Playhound by Greyhound, offering
younger flamboyant clothes with modern, casual and experimental street
attitude.
Currently, there are 5 flagships stores and 7
cafe's/restaurants plus outlets in various department stores in Bangkok. Its products are
also sold through multi-brand stores in various destinations overseas - Paris, Moscow, Stockholm, Berlin, Zurich, Sydney, Tokyo, Ho Chi Minh City, Singapore, Kuala Lumpur
and Hong Kong.
Today Greyhound is more than a brand of clothes. It is a way
of life!