Track findings on anything interesting from Art and Design (architecture, fashion, fine-art, interior decoration, product design, and almost any form of aesthetics).

Wednesday, June 12, 2013

Greyhound (Fashion/Lifestyle/Dining)

A Creative Body from Bangkok Thailand

Greyhound was founded in Bangkok by four friends with no formal training in fashion or food, and no grand ambition. Informed by a wide range of interests from arts, music to architecture, Greyhound is nevertheless bound by shared aesthetics.

There is no scientific procedure for discovering the Greyhound DNA, but after three decades of organic growth through trial and error, Greyhound is known for its unique creativity.

The friends did not set out to create a brand but they grew into one. Why "Greyhound"? Because it invokes the image of a sleek, elegant and noble creature, full of spirit and, most of all, a man's best friend.

Started off in menswear, it expanded into womenswear, leather goods and accessories in the 1990s.

In 2002, it launched Playhound by Greyhound, offering younger flamboyant clothes with modern, casual and experimental street attitude.

Currently, there are 5 flagships stores and 7 cafe's/restaurants plus outlets in various department stores in Bangkok. Its products are also sold through multi-brand stores in various destinations overseas - Paris, Moscow, Stockholm, Berlin, Zurich, Sydney, Tokyo, Ho Chi Minh City, Singapore, Kuala Lumpur and Hong Kong.

Today Greyhound is more than a brand of clothes. It is a way of life!